SEO Competitor Analysis Guide From Semalt
Competition is commonplace in many ways of business or achievement. A business in which there is competition shows great interest. In principle, where there is competition, there are opportunities and prospects. But of course, the competition must be measured so that risk factors can be minimized.
Although in the practice of SEO, competition is not new, many SEO agencies or freelance SEO managers fail at this level. The simple reason is that their failure is not related to their knowledge, but rather to the tool they use to perform this analysis as in conventional business, competition in SEO must be measured and analyzed. So, this is something you should not take lightly at all because the competitive analysis is the basis for the success of any SEO project. Any SEO provider must then have a powerful analysis tool to carry out its mission.
In addition, competitor analysis is important to do. Because a thorough analysis allows you to know if the market niche is possible or not. The information and benchmarks obtained will be very useful as a material for decision making or the formulation of strategies and objectives to be achieved.
Knowing the importance of a competitive analysis, we have decided today to highlight two important points:
- The important factors to take into account during the analysis.
- The adequate tool you must absolutely use to carry out this analysis.
So, I invite you to read with great attention to better benefit from this rich information.
Competitor Meta Tag Analysis
The first thing you need to do is check the meta tags used and why they are positioned in search engines better than yours. There are several benefits that you get. First, you don't have to bother doing potential keyword research. Because your competitors are already doing well and proven successfully by being at the top of search engine search results (SERP).
Second, you can find out what keywords your competitors are not optimizing for so that you can use them as space to steal positions.
To perform an analysis of the Meta tags, you can do it manually or with a tool that allows you to go faster in a very efficient way.
The manual method is quite easy to do, visit a competitor's site that is at the top of Google's search results then right-click and click view page source.
Once the page source appears, find the line labelled title and meta desc or meta title. There you should find the meta tags used by your competitors. Now it just needs to be copied and modified in such a way as to make it more optimal or just become keyword information targeted by them.
With A Tool
If you don't want to use the manual method, you can use a powerful analysis tool that will allow you to go a little deeper in your analysis.
This analysis can be done not only to find out the keywords on the main page, but also to analyze the keywords in the content of the article and the subpages. This shows that it is much better to do the analysis with a tool designed for this task than to do it manually.
Analysis Of The Use Of Keywords And Content
We have already mentioned that meta tag analysis can also be used to take a look at the keywords targeted by competitors in the content.
Use the meta tag analysis above and then after the keywords are obtained, try to pay attention to how they use, put and combine keywords by answering the following questions:
- Are the main keywords in the title and meta title?
- Are the main keywords in the meta description?
- Are keywords in the main body of the article, and if so, how many?
- Are any derived keywords or related keywords used?
- Does the image have an alt title?
- Does the URL of the article also contain related keywords?
The above questions will give you the ideas and patterns applied by competitors in the content so that they can dominate the search engines. You have to do it the same way or with even better execution.
Site Structure Analysis
A good site is a site that has a complete and orderly structure. Watch how they arrange sub-pages, widgets and ad position. Also, pay attention to how they put the content, then the header, footer and the completeness of the menu.
Is this important? Obviously very important! In addition to providing added value in the eyes of readers, a good and complete site structure makes search engines give better scores even though the percentage is not as big as other aspects. For example, Google will never put a single page site in the top search results. You can reassure this statement by paying attention to the structure of the sites that are on the first page of Google Search.
Compare Page Loading Speeds
I think you already understand that speed is an equally important factor for SEO. Now, try to compare the loading speed of your competitors' sites with yours. To do this, you need to have a very good speed analysis tool to get real information about the speed of each site. If your site is slower, find the root cause and fix it immediately.
Competitor SMO Analysis
Google's algorithm continues to develop, but from my observations, Google is increasingly prioritizing engagement that occurs on social media. This means that content that has good social media interaction has the opportunity to occupy a better SERP (search engine position) position.
Try to find your competitor's Facebook fan page and then analyze in depth whether they make an ad campaign there. Then also pay attention to how competitors interact on Twitter. From this information, you will be able to find out which gaps they have not taken advantage of.
But if it turns out that your competitors have also mastered the SMO strategy, don't be discouraged; because this analysis is only halfway through and there are still many aspects of SEO you can work on to compete with them in the search engines.
Dedicated SEO Dashboard (DSD): The Tool You Absolutely Need To Conduct A Competitive Analysis
So far you have understood the important elements you need to take into account when doing the competitive analysis. As mentioned in the introduction of our article, we are at the second important phase of our guide. In this section, we will focus on the Dedicated SEO Dashboard which is a new generation SEO tool. This tool is specially developed by Semalt's experts to help any SEO agency or freelance SEO manager to carry out their SEO services.
The Dedicated SEO Dashboard has several features that make it an all-in-one tool. I invite you to discover some of the features of the SEO Dashboard that has allowed many SEO experts to adopt it as their greatest tool.
As we have been talking about competitive analysis throughout this article, it is important to start by showing you this feature of the Dedicated SEO Dashboard
Analyse Google SERP
This DSD feature set is really what you need to do a thorough competitive analysis.
Thanks to the results of this analysis you can easily show your clients the positions of their website in the Google SERP.
In addition, they will be able to see the top pages and keywords for which they rank. Our competitor analysis tool also reveals the top competitors in the required niche.
You can easily check their traffic-generating keywords and get an idea of their promotion strategy.
Technical SEO Audit
Although you have a lot of information about the competitors in your niche, it is important to perform a technical audit of your site to know its status. This will allow you to know if it is competitive or not.
You can now easily perform complete website analysis: everything from technical audit and speed test to plagiarism check.
Imagine if your agency has such a tool that has all these features.
Your customers will consider you differently!
Thus, your sales figures will increase in a short time.
The Report Center tool is another unique feature of our dedicated SEO dashboard focused on innovation. With this feature, you can create report delivery schedules for each of your clients individually. The benefit of this tool to your business is undeniable, as it allows you to provide your clients with full SEO reports with your logo and brand name.
These three writing features are just a small part of the multiple features of this tool. If we were to detail all the features in this article, I think it would be way too long to read.
But the good news is that you can discover more about this tool by choosing your subscription plan and benefit from a 14-days free trial period.
During this trial period, you can use all the features included in the standard package of this tool.
My dear readers, this simply means that you have enough time to appreciate the performance of this beautiful treasure before making a financial commitment.